Escali Brand Celebrates 25 Years of Precision and Style in Kitchen Measurement
The prestigious kitchen measurement brand known for blending contemporary design and accuracy in their products reaches a milestone of 25 years of business.
Burnsville, MN — February 1, 2024
The Escali Brand, a pioneer in the kitchen measurement industry, is proud to commemorate its 25th anniversary. Established in 1999 by Theo Prins, a visionary entrepreneur, Escali has not only shaped the landscape of culinary precision but has also been a steadfast advocate for the marriage of accuracy and aesthetic appeal in kitchenware
Origins of Precision
The story begins when Theo Prins, originally from the Netherlands, noticed the absence of kitchen scales in American culinary culture. This was surprising to Prins, since it is a commonplace practice to weigh out ingredients in European cooking. The use of measuring cups and spoons in America did not allow for the accuracy and consistency of a scale, so he set out to introduce the benefits of precision measurement to the American consumer.
Prins also identified an opportunity to infuse style into kitchen scales. Not satisfied with the bland and utilitarian designs prevalent at the time, he envisioned a range of products that not only delivered precision but also complemented the diverse aesthetics of kitchens across the country. This vision led to the birth of Escali, a brand synonymous with both accuracy and style.
A Colorful Journey
The introduction of vibrant colors into the kitchenware market proved to be a game-changer for Escali. The concept of offering scales in a variety of colors excited consumers, allowing the brand to gain a strong foothold in the market. As the brand continued to grow year over year, Prins expanded the product line, ensuring that Escali remained at the forefront of kitchen measurement innovation with fun and precise products.
Family Roots and Company Growth
Escali started as a small family venture with only a handful of employees. The commitment to quality and customer satisfaction propelled the company forward, enabling the addition of new products and the hiring of more dedicated professionals.
Commitment to Independent and Specialty Retailers
In a market often dominated by larger players, Escali has consistently maintained its commitment to independent gourmet retailers and specialty shops. Recognizing the vital role these businesses played in its early success, Escali has fostered relationships with these retailers, providing them with quality products and unwavering support. The company's dedication to exceptional customer service, fast and accurate shipping, and genuine care for both dealers and end users has been a cornerstone of its success.
The Kitchen Supply Family of Brands
Escali is the founding member of the Kitchen Supply Family of Brands, a company focused on principles of innovation, quality, and customer service. The success and popularity of the Escali brand positioned the team to explore other avenues of home cooking supplies, leading to the creation of The Kitchen Supply Family of Brands. The Escali, London Sip, Joyce Chen, and Old Stone Pizza Kitchen brands showcase a diverse range of kitchenware and culinary tools, with each brand contributing to the group's overall commitment to excellence.
Looking Ahead
As Escali celebrates its 25th anniversary, the brand looks forward to continuing its legacy of quality, style, and commitment to customers. With a rich history of growth, innovation, and family values, Escali remains dedicated to making every kitchen a place of precision, creativity, and joy.
“We are proud of all of the work that we have put into the Escali brand over the last 25 years, and are excited to continue bringing quality, innovative products to home cooks everywhere for many more years,” said Kelly Walsh, Vice President at KitchenSupply.
As the brand reflects on a quarter-century of success, it stands as a testament to Theo Prins' foresight and the enduring commitment to excellence that has defined Escali from its inception.
For more information about Escali and the Kitchen Supply Family of Brands, please visit kitchensupply.com or contact us at 952-746-3045 or via email at sales@kitchensupply.com